Football fans think the Super Bowl logo offers a telling prediction. For the past several NFL seasons, followers of the sport have dialed in on a theory that states the Super Bowl art accurately ...

Consider key components when designing your logo, including important principles of logo design. What is a logo and what does it do? It is the summation of who you are as a business. It represents you ...

Cracker Barrel's new logo and restaurant remodels have stirred controversy from customers who fear the nationwide chain and country store is losing its traditional down-home draw amid calls for CEO ...

Rebranding guides focus on market research and design principles. Nobody warns you that your biggest obstacle will be getting ...

The Super Bowl logo has become more of a talking point among NFL fans over the last few seasons. Part of the reason for that is a conspiracy theory that the colors of the Super Bowl logo determine ...

UAB next month will begin introducing new branding for the school, hospital and athletic teams. The distinctive green UAB with the slanted A has been around since the mid-1970s, while medicine and ...

Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

Enough with the trees and numbers. There are tens of thousands of golf courses in the world. Most have logos, and many of those logos feature trees and numbers. Oaks are wildly popular. Conifers, too.

You hear that saying a lot, but especially within the fire service. I know looking back at my own fire service career, so many things are different than they used to be. It is amazing the leaps and ...