Roblox has been a pillar of the games industry for 15 years. For a long time, the platform was given the cold shoulder by the industry at large, considered a playground for children that paled in ...

The developers behind record-breaking Roblox game Adopt Me have launched an entire new studio to support it, called Uplift Games. Adopt Me originally launched on Roblox in 2017, and has gone on to ...

SAN FRANCISCO—At the Game Developers Conference Monday, Roblox rolled out a new set of AI tools designed to let the company’s millions of player-creators create usable game code and in-game 2D ...

Founded in 2024, the studio builds Roblox titles with AI-driven workflows and next-gen ecosystems. In soft launch, SuperbulletAI generated $3,650 from 1,110 users in three weeks with zero marketing.

With Roblox’s massive IPO this month, game developers, brands and investors alike are wondering what factors cause the most successful games on this $47 billion platform to break out from the millions ...

Earlier this year, Grow a Garden--a game created by an unknown teenage Roblox user--blew up in popularity and became one of the biggest titles of 2025 with concurrent player counts that rivaled and ...

Mattel is launching “Monster High” inspired video games in Roblox and Fortnite as part of the toy company’s larger effort to bolster its in-house game development business and move beyond licensed ...